Tuesday, December 3, 2019

How to create a website that is attractive and powerful

A crucial part of web design is linked to human psychology. Knowing what the users want and appealing to them emotionally has a significant impact on how a website performs. There are several factors to consider while getting the websites designed from web designers for hire, such as the emotional impact it is to have on the customers, whether it is easily accessible to them, whether it ensures trust and security, and so on.
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Here are some web design psychology principles that are crucial to making a powerful and attractive website:- 

Establishing Trust: The most crucial aspect of web designing is to ensure that your customers trust you. Your website should be genuinely attractive, rather than attracting through fraudulent schemes and giveaways. To establish trust among your customers, you must also ensure that all crucial website information is available to them right away. If your website requires a customer care section, make sure that it is visible and accessible. On the other hand, asking for personal information such as phone number and email address can have a negative impact. Users may not be comfortable disclosing such details before knowing your company and may choose not to visit again. 

Making Use of Visual Images: Images are often more attractive to customers than plain texts. If the images on your site are of high-quality and also eye-appealing your customers are more likely to remember them. Along with visual appeal, you must also ensure that they are relevant. In the case of e-commerce websites, it is also essential for the products to be as close as possible to their images. 

Emotion Psychology: When a website appeals to the emotions of the users, it is likely to impress them. Choosing random colours and fonts will make it difficult to form an emotional connect with the users. Instead, colours should be soothing or vibrant, depending on the type of website and fonts should be consistent. For instance, if you are promoting toys and games for children, vibrant colours may attract more customers. But if you are promoting herbal products, different shades of green may be a better choice. 
Just like colours, typefaces also have a huge impact on a site. That is why we have so many font variations that specifically designed keeping a purpose in mind. If you are aiming for a formal, professional appeal Serif fonts such as Times New Roman can be helpful. But if you intend to give your website a more informal and modern feel, sans-serif is more suitable. 


Maintaining Consistency in Pattern: All websites generally tend to have a pattern. A user recognises this pattern and remembers it. For instance, users are used to seeing certain page layouts, just as they are used to seeing the company's logo in the top left corner of the page. These patterns make it easy for them to access the website and locate its different sections. It also helps them concentrate. Making use of inconsistent patterns may lead to displeasure. It may take longer time than usual for users to browse your site. They may be put off by it immediately. 

Making Use of Negative Space: Negative space plays a vital role in creating a website attractive. Sometimes you may have too much information to put on your site. You may want to fill up all the spaces with texts and images. Although it will make your site information, it may end up looking over-stuffed. You do not want to create clutter. So you need to make proper use of negative space. Negative space helps to make all the information on the website look more spaced out. It is visually appealing and also helps the users focus on the essential parts. 

Using Quotes and Taglines: Quotes and taglines also tend to attract customers. Just like your images, these should also be relevant. While it is often preferable to go for smart, catchy taglines, you must also ensure that the customers understand what you mean. Your tagline should convey the message appropriately. Similarly, when using quotes, you must be careful to choose only those that reflect your brand, the products of your brand, and so on. Quotes can be powerful enough to motivate more customers to go through your site and follow your brand. 

A website ultimately aims to promote a good brand message. There is no better way of doing that than understanding human psychology. Incorporating psychological elements can be a massive boost to your website and be a significant part of your marketing strategy at the same time. Now web designing has become quite a complex task, if you want to attract new visitors to your website & also to retain them. Businesses usually hire web designers to design their attractive websites. There are a large number of Web Designers for hire available in the market to cater to your needs. Hire a web designing professional & rocket your online sales in upward trajectory.
Hope you find this article useful.

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